Singapore Airlines is to make its NDC content available to travel agencies connected to the Amadeus Travel Platform, including seat selection, excess baggage, special fares, and personalised merchandising offers for loyalty members and corporate travellers.
The roll-out will start in the APAC region in January 2021 with other markets coming on board throughout H1 2021. NDC content will be available in the Amadeus cytric Travel & Expense online booking tool “during 2021”.
The collaboration, part of Singapore’s KrisConnect direct connect programme, will be extended to include dynamic fares at a later date.
Amadeus says its platform includes the “critical servicing functionalities that agents need, such as the cancellation, void, refund and modification of NDC bookings”.
Bryan Koh, Singapore Airlines’ divisional vice president, e-commerce and distribution, said, “We look forward to providing more attractive and customised offers on Amadeus’ extensive travel agency network via NDC. Singapore Airlines remain committed to improving our retail capabilities and extending them to travel agents through multiple channels and touchpoints such as self-booking tools, web services, travel agency front office solutions, and mobile.”
Cyril Tetaz, Amadeus’ executive vice president, airlines, Asia Pacific, added, “Singapore Airlines is truly transforming the way offers are created, sold and serviced across channels, so that the airline can continue to pioneer in the area of customer-centric retailing and merchandising."
Javier Laforgue, executive vice president, airlines distribution and content sourcing, Amadeus, added, “We have processed NDC bookings through the Amadeus Travel Platform since 2018, and the capabilities and content are not only here today but also continually being enriched as more and more airlines and travel sellers gear up on NDC."