essential guide to online booking tools
It is more than 25 years since the first online booking tool designed with the corporate in mind came to the market. Internet Travel Network was launched in 1995 and, these days, lives on in its new guise as GetThere.
Much has changed since then. Online bookings tools have become far more sophisticated in what they can do and the travel products that can be bought from them – it is no longer just air tickets from the major carriers. Now you can book Ubers, independent
B&Bs, long-stay apartments and much more.
OBTs have also become incredibly more powerful in being able to act as a gatekeeper for company travel policy – something that has become far more important in a post-9/11 and post-Covid world.
BTN Europe’s essential guide to online booking tools is designed to help buyers navigate this highly complex world and to guide them in selecting and implementing an online booking tool, whether this is the first time of doing so or the tenth. Read on
to discover market analysis, practical advice, user feedback and profiles of some of the leading OBT providers globally.