BUDGET HOTEL CHAIN TRAVELODGE plans to start offering discounted room rate exclusively on Twitter. In what the hotel group claims is a UK first, it will offer weekly deals on the social media site for the up-coming weekend.
A two-night stay will cost under £50 for both nights. The deal will be tweeted, and followers will be able to book online immediately, on a first-come, first-served basis. The campaign will focus on city centre hotels in the UK, in locations such as in Birmingham, Leeds, Manchester and Edinburgh. While currently focusing on weekend stays, a Travelodge spokesperson said it may roll out mid-week offers if the campaign is successful - good news for business travellers.
To visit Travelodge's Twitter page, go to www.twitter.com/travelodgeuk