CATHAY PACIFIC will introduce a new business class seat this spring. It has only recently completed a refit of its long-haul fleet for economy, business and first.
The new product was unveiled to media and some 3,000 frequent flyers at a glitzy product presentation in Hong Kong in December.
The airline refused to talk about the rumoured introduction of a premium economy cabin, preferring to retain focus on its new product launch.
John Slosar, the airline's chief operating officer, said: "We can talk about [premium economy] in due course."
Cathay Pacific executives said the new seats would raise the bar for business class products, providing "a sense of openness and personal space ... and the longest and widest fully flat-bed available".
Alex McGowan, the carrier's head of product, said the seat design had been finalised after discussions with thousands of frequent flyers.
The new seats will be installed on the airline's 20 Airbus 330-300s and 30 Boeing 777-300ERs, which operate on long-haul routes.
The first aircraft to feature the new seat will be an A330, which will be deployed on some flights to Sydney in March.