BTN Europe presents an overview of business travel and MICE predictions for this year
ExCeL London - 24-25 February 2021
EUROSTAR chose the elegant Paris Ritz to unveil its marketing tie-up with the Da Vinci Code film. Organised in conjunction with Visit Britain and Maison de France the E10m promotion highlights London and Paris, linked by Eurostar, and is essentially a promotional search for the world”s best code-cracker. Called ”jointhequest.com” it is one of the biggest ever on-line competitions and is open to anyone over the age of 18 and living in the UK, France, Belgium, USA, Australia and New Zealand. It consists of 16 puzzles and games of knowledge or skill, linked over three levels. It gets harder as the competition progresses before the close on 30 May. The premiere of the film is at Cannes on 17 May with the worldwide launch just two days later. Eurostar says it is linked in with 15 airlines who serve London and Paris, providing the surface connection for the leisure passenger taking in both tourism centres. The 186 mph train service claims 70% of the London ” Paris market with 5m passengers carried between the two cities last year, 20% originating outside Europe.