EUROSTAR chose the elegant Paris Ritz to unveil its marketing tie-up
with the Da Vinci Code film. Organised in conjunction with Visit
Britain and Maison de France the E10m promotion highlights London and
Paris, linked by Eurostar, and is essentially a promotional search for
the world”s best code-cracker. Called ”jointhequest.com” it is one of
the biggest ever on-line competitions and is open to anyone over the
age of 18 and living in the UK, France, Belgium, USA, Australia and
New Zealand. It consists of 16 puzzles and games of knowledge or
skill, linked over three levels. It gets harder as the competition
progresses before the close on 30 May. The premiere of the film is at
Cannes on 17 May with the worldwide launch just two days later.
Eurostar says it is linked in with 15 airlines who serve London and
Paris, providing the surface connection for the leisure passenger
taking in both tourism centres. The 186 mph train service claims 70%
of the London ” Paris market with 5m passengers carried between the
two cities last year, 20% originating outside Europe.
http://www.eurostar.com