12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
WIN Global Travel Network, the international network of
which The Advantage Travel Partnership is a 95 per cent shareholder, has been
renamed as The Advantage Global Network with immediate effect.
The Advantage Travel Partnership took a majority share in
WIN Global Travel Network in 2017 and the network now covers 6,000 locations in
81 countries globally.
The organisation said the rebrand was “prompted by the
increased brand awareness and recognition that Advantage has achieved in recent
years and especially during the pandemic”.
The network provides Advantage members and their clients with
local in‐country, and on the ground, support and knowledge without having to
have a physical presence in the destination.
Advantage Travel Partnership’s CEO, Julia Lo Bue‐Said commented:
“Although the rebrand from WIN Global Travel Network to The Advantage Global
Network is in essence a name change, because of the increased awareness and
reputation of the trusted Advantage brand, bringing consistency of name will
strengthen our global business travel offering and better incorporate the
global network into our core business, making it easier for UK members and
international partners to communicate its benefits and facilitate collaborative
enterprises with each other. The rebrand also better reflects the place and
importance our global network has within the Advantage family.”
John Hobbs‐Hurrell, head of the Advantage Global Network
said: “The rebrand will bring additional benefits, not just to our existing
Advantage Global Business Travel members, but also to our international
partners who will find, through the increased brand exposure, more engagement
with Advantage Global Business Travel members bringing about new opportunities
through the networking prospects available to them. The network will continue
to provide a connected community of TMCs around the world which we will
continue to grow following the rebrand.”