BCD Meetings & Events has appointed Mark Spragg as vice president and UK head of its creative services division, The Collective.
Spragg, who will also join the agency’s UK senior leadership team, brings more than 25 years’ experience to the role. He has held senior positions at creative agencies TBA Group, Jack Morton Worldwide and WRG Creative Communication, and has worked as an independent consultant and events industry mentor. Most recently, he served as an adviser to The Event Academy.
The appointment comes as BCD M&E seeks to expand its creative services offering. The company launched The Collective in the UK and US in 2021 and expanded the division into Germany in May.
Commenting on the appointment, BCD M&E UK managing director Helen McCabe said: “As we step into our next chapter of growth, we needed someone who could set a bold vision and bring people with them. Mark does both, instinctively. We’re excited to have him leading the UK team.”
Spragg added: “What excites me most, is that in the UK, The Collective has been quietly going about its business... My goal is to change that, to sharpen our profile, accelerate our growth, elevate the experience and impact we deliver for clients, everywhere. I’m proud to be leading this extraordinary team into its next chapter.”