Employee communication and proper change management are the key to success for companies switching to online booking, an American Express Business Travel poll has found.
Of the 37 global clients questioned, 28% said proper management was “most critical” to success while 26% said booking tool functionality was the key.
More than half (54%) said their top priority in changing to online booking was savings in transaction costs and 21% said they expected the changeover to cut average ticket prices.
Marcy Shinder, Amex's vice president for global marketing, said:
“This research clearly identifies two points.
One, sophisticated global organisations recognise the significant savings that can be achieved by leveraging online booking tools.
“Two, widespread adoption is required, which takes sustained effort and expertise. For large, global organisations this requires a systematic, comprehensive effort and a deep understanding of how to drive online adoption.”