UK rail operator Northern is to offer a new “real-time journey dashboard” to passengers through a partnership with technology firm Whoosh.
Northern, which is the country’s second largest train operator with more than 550 stations across its network, will offer the Digital Dashboard to customers travelling on its trains. The dashboard will provide the latest travel information and journey planning, as well as allowing direct communication between passengers and the operator.
The partnership with Whoosh will allow passengers to access information about their journey by scanning a QR code for the first time on Northern’s network. The dashboard will also be rolled out across a range of the operator’s stations.
Mark Powles, customer and commercial director for Northern, said: “For us, the partnership will allow for greater passenger satisfaction and improved revenue earning opportunities. For all our passengers, the dashboard will provide a better, safer, more personalised onboard and in-station experience.”
Whoosh has been working with transport companies for around 15 years and specialises in developing software aimed at improving the journey experience for passengers.
Edmund Caldecott, CEO of Whoosh, added: “Northern shares our vision of how travel technology can innovate and even reconceive the relationship between customers and rail service providers.”