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InterContinental Hotel Group (IHG) has revealed plans for a second Hotel Indigo in the state of New Jersey, which will open before the first announced property ” the Hotel Indigo at Skyview, Rahway.
Located in Basking Ridge, Somerset County, this latest hotel will be a conversion from the current Inn at Somerset Hills that was built in 2000. When completed in the fourth quarter of 2007, the Hotel Indigo Basking Ridge will house 112 rooms and 2,000sq ft (610sq m) of meeting space.
High speed internet is available throughout the hotel and the brand”s design, which focuses on seasonal renewal in d”cor and furnishings, as well as promising even the most frequent business traveller a unique experience for every stay. The hotel is 30 miles (48km) from Newark International Airport and an hour”s drive from both New York and Philadelphia.
”We are thrilled to welcome the Hotel Indigo brand to the historical region of Somerset, New Jersey,” said new owner, New Generation Hospitality CEO Sujal Mahta. ”Its well-situated location is an ideal setting for Hotel Indigo”s unique and inspired concept.”
The Hotel Indigo brand is the newest member to IHG and the company”s first boutique chain. So far, the hotels are exclusive to North Ameri
ca and Canada, with eight hotels currently operating in locations such as Chicago, Atlanta, Houston, Dallas and Ottawa.
A further 40 properties are in the pipeline, including a hotel in New York”s Chelsea district (pictured), four in the Washington DC / Baltimore area, as well as San Antonio and Virginia, to name but a few.
A spokesperson for IHG explained the company”s approach to future expansion outside the US market: ”We will grow Hotel Indigo outside of the Americas after careful consideration of customer insight and market potential. These analyses are being undertaken presently. During the next 12 months we will develop a strategy to launch the brand in regions where we can lever the scale of the IHG enterprise, deliver attentive service to our owners/operators and demonstrate substantial consumer demand."