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Accommodation

Marriott posts improved Q3 results but challenges remain

By Donna M. Airoldi / 9 November 2020 / Contact Reporter
Business Travel News on X

Marriott International's third quarter improved over its second-quarter results, as president and CEO Arne Sorenson had predicted it would during the company's August earnings call. Marriott reported on Friday that systemwide comparable constant-dollar revenue per available room fell 65.9 per cent year over year as of 30 September, compared with a decline of 84.4 per cent as of 30 June. The figures include hotels temporarily closed due to Covid-19.

Third-quarter occupancy was 35.1 per cent, a drop of 40.8 percentage points from 2019. Average daily rate fell 26.4 per cent to US$117.44. In Europe, comparable RevPAR was down 78.6 per cent year over year, occupancy levels were just 18 per cent compared to 33.6 per cent internationall, while ADR fell 19.1 per cent to $185.36.

"Occupancy improved each month during the quarter, and we saw a steady climb in demand through August, then the improvement began to plateau," Sorenson said, adding that he was pleased with the progress since April. "All chain scales saw improvements in the third quarter versus the second quarter."

Net income was US$100 million versus US$387 million one year ago. The company added more than 19,000 rooms globally during the quarter, including 1,400 room conversions from competitor brands and 7,600 rooms in international markets. Net rooms grew 3.8 per cent year over year. The development pipeline totaled more than 496,000 rooms as of 30 September, with approximately 228,000 room under construction.

Greater China continued to lead the recovery, as it had in the prior quarter. RevPAR for the region fell 25.6 per cent year over year, while occupancy reached 61.4 per cent, down just 10 percentage points from 2019. "Occupancy reached 67 per cent in September, which is a bit ahead of last year," Sorenson said. "That's extraordinary coming from 9 per cent in February." He added that leisure demand was more than 25 per cent ahead of last year, but that business travel and group strengthened each month since February.

As for group overall, it's down about 30 per cent so far for 2021, Sorenson said, with the first quarter looking the worst in terms of group business on the books. "We are optimistic we could have a vaccine or two by the end of this calendar year and see it get broadly distributed sometime in the first half of 2021," he said. "As that takes hold, we're optimistic that group business will come back."

The group business Marriott sees today is more likely to be healthcare workers who are connected to the Covid-19 pandemic, or more leisure focused, such as sports or family groups, he added.

Sorenson also addressed a question about business travel trends and noted there are three elements. First is what happens with Covid-19. "We will have a meaningful step up in group and business transient travel the moment that Covid-19 risk recedes from a threatening horizon," he said. Then, once that happens, there is the state of the underlying economy. Third is a function of remote work and the digital tools that have been used to keep people connected during this pandemic. Sorenson projected that the long-term effect on business travel would be similar to that of past crises. 

"Generally, what we've seen in the few years following [a crisis] is that most of that group and business travel comes back. But not all of it. We have seen a couple points shift from business transient and group combined toward leisure. I suspect we will continue to see that in the year ahead," he said, adding that still, the industry will see the lion's share return "because people love to travel."

At the end of October, Marriott was slapped with an £18.4 million fine over a data breach relating to Starwood.   

Additional reporting by Mark Frary

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