London hotels saw a year-on-year rise of 17% in October, according to the latest survey by TRI Hospitality Consulting.
Its HotStats for the month also show that occupancy in the UK capital exceeded 90%.
TRI said this was the highest room occupancy for all European markets surveyed during October in its European Chain Hotels Review.
It was also the second month running and the fourth time in 2010 that London’s four- and five-star hotels had enjoyed occupancy of more than 90%.
Paris and Rome hotels enjoyed the highest Total Revenue per Available Room (TRevPAR) at €266 and €265 respectively.
London properties were third with TRevPAR at €246.15, a 13% jump on October 2009.
TRI said London had the highest Gross Operating Profit per Available Room (GOPPAR) in Europe at €129.74, a 17.3% rise on the figure for last October.
Amsterdam was second with a GOPPAR of €111.74 and Paris third with €108.79.
Amsterdam also had the second highest occupancy at 87.2% with Paris third at 84.9% and Rome fourth with 83.9%.
But all cities in the survey scored in the high 70s or low 80s.
Jonathan Langston, TRI’s managing director, said there had to be a “wealth of demand …available across all market sectors” for London to achieve such high levels of occupancy.
He added: “For London hoteliers, the apparent recovery in the commercial market aligned with the remnants of a successful summer of leisure visitors as well as several major annual events has allowed for such a situation to occur.”
Of the Dutch city, Langston said: “Trading conditions during 2009 and a large part of 2010 have been challenging for markets such as Amsterdam, which having developed such a strong reputation as a destination for conferences and conventions lost out due to the impact of the credit crunch.
“However, two years on and the market for meetings, events and conferences seems to be recovering; and the benefits for local hoteliers are clear.”
www.trihc.com