18 October 2021 - Virtual
10 November 2021, Virtual
London, UK - November 2021
Commission-based deal to boost online portfolio
Online travel company Expedia has launched a "commission-based" hotel partnership in a bid to boost its portfolio of properties.
The Easy Manage programme allows qualifying hotels in the EMEA regions to add their content to Expedia sites worldwide with no fixed charges or registration fees.
Hotels will be given multilingual property assistance and online distribution tools for managing rates, inventory and content.
"In a time when suppliers need customers in their rooms more than ever, we recognised the need to move beyond a one-size-fits-all model," Matthew Crummack, senior vice president of Lodging, Expedia, said.
Mr Crummack said Expedia hoped to help hotels meet revenue targets and "the specific dynamics of their market."
Expedia's travel brands include hotels.com, Venere.com, TripAdvisor and corporate travel arm Egencia.
Expedia said the new programme complements an existing merchant scheme which provides hotels with a local marketing manager.