BTN Europe presents an overview of business travel and MICE predictions for this year
Virtual Event - 25-26 May 2021
Virtual Event - 9 June 2021
Thursday 9th September, JW Marriott Grosvenor House
Accor's board have approved an ”in-depth strategic review” conducted by its executive committee, which will see the disposal of non-core assets to concentrate on its hotels and services businesses. The French chain will spend ”500 million over the next five years on its services business to enable it to acquire market share, ”potentially driving an additional 5% growth per year” it said. The hotels division will gain a new brand for non-standardised economy hotels in Europe, which will be offered to independent franchisees beginning next year in France. In the higher upscale segment, the Sofitel brand will be repositioned, while in the midscale and economy sector Formule 1, Ibis and Novotel will be relaunched with ”new innovation and design”. Accor is also accelerating its programme of hotel sales, with a further 535 to be put on the market by 2008, raising about ”3.2 billion.