A new survey has found that many UK travellers are against the use of mobile phones on planes.
Of 1519 individuals questioned by researchers, 47% said their use disturbed their peace while only 34% said they welcomed the new relaxed rules which allowed use after takeoff.
But a majority of older travellers (58%) - those over 35 - were against their use compared to just 26% of younger passengers.
The research was carried out by an independent consumer site www.mobilephone-expert.co.uk
Rob Webber, its commercial director, said: "Airlines are obviously under pressure to compete for business by differentiating themselves in any way that they can.
"We would have thought, however, that over the 35s would provide an attractive demographic for the travel sector.
"If such a high percentage feels strongly enough to avoid travelling with a particular airline because it allows mobile phone calls during the flight, then this change to the rules could have a huge impact on an airline's business."
www.mobilephone-expert.co.uk