MILLENNIUM & COPTHORNE HOTELS (M&C) this year launches a new brand with the opening in Q2 of the 365-room Studio M Singapore. Selling points include 'style and functionality', 'urban contemporary lifestyle' and, crucially, 'fuss-free integrated technology and high connectivity'.
"Studio M represents a new facet to the hospitality landscape in Singapore," says M&C chairman Kwek Leng Beng. "The concept of smart business travel is evolving rapidly.
There is increasing demand from this largely untapped market segment that craves a distinctive and unique experience from their hotel, even as they demand functional services like wireless connectivity." M&C has also launched Business Direct, giving SMEs with regular room requirements a 10 per cent discount on best available rates at more than 100 hotels worldwide.