THE NEWLY OPENED Quality Hotel Maitrise, in London's Maida Vale, is the first to incorporate the enhanced brand standards the Choice Hotels Europe is rolling out. These include improved bedding, free broadband or wifiinternet and a consistent breakfast offering. The upgrade also applies to Choice's Clarion and Comfort brands.
The Maitrise retains a Georgian façade with a contemporary design-led interior. In addition to free wi-fi throughout the hotel, there are also iPod docking stations in all 50 rooms.
It has an 11-room executive floor and four meeting rooms, with a combined capacity of 70. It is the first central London hotel in the group's portfolio to offer full meeting facilities.
Executive floor guests benefit from complimentary fitness and spa facilities at the nearby Bannatyne's Health Club.