CHOICE HOTELS INTERNATIONAL (CHI) is upgrading its technology infrastructure as a prelude to major expansion across Europe.
The company, which owns Choice Hotels Europe, has more than 6,000 franchised properties under its Comfort Inn, Quality, Clarion and Sleep Inn brands. The technology improvements are designed to attract new franchisees, primarily in markets outside the US.
"The next two years will see significant initiatives launched to meet the needs of our growing international business and to accelerate our global growth," said Mark Pearce, senior vice-president of CHI's international division.
Choice Hotels Europe has about 500 hotels on its books, with 40 more properties in the pipeline.