12 December 2022, etc.venues Monument, London
Business Travel Show Europe, presented by The BTN
21 November, London Hilton Metropole
BUDGET HOTEL CHAIN PREMIER INN has struck a distribution deal with Amadeus, partly in an effort to win more customers from continental Europe.
Premier's 580 UK and Ireland properties were due to be loaded into the system by mid-August, giving Amadeus users access to an additional 42,000 rooms.
Hugo Ehrnreich, Amadeus' head of hotel distribution, said: "Having Premier Inn content is great news for us as it further increases our UK and Ireland market coverage and gives Amadeus a well balanced portfolio of hotel content across all price ranges. "This is an important part of Amadeus' commitment to providing relevant content, as recent feedback from our travel agency partners shows that demand for budget hotels is soaring."