Expotel is to launch an internal meeting room management system later in autumn.
The hotel booking agency-cum-travel management company said it would help clients make best use of their own meetings space before booking external rooms at hotels or venues.
Expotel said Meeting Room Management System was user-friendly and similar to Microsoft's Outlook.
It said clients use the technology to view availability and book rooms in any of their own premises through an online service or over the telephone through an Expotel consultant.
The company said the service was intended to complement existing audio and web-conferencing technology.
Mark Bevan, head of partner services, said: "Agencies who want their clients to remain loyal must pursue new ways to help save on meeting costs.
He said a typical client using the software may realise it could hold up to 30% of its meetings internally rather than off site.