Travel management technology provider Serko achieved year-on-year income growth of 34 per cent, as sales were boosted by its ongoing partnership with Booking.com for Business and ownership of the GetThere online booking tool.
The New Zealand-based company saw total income increase to NZ$120.9 million (US$70 million) for the financial year ending on 31 March — up from NZ$90.5 million (US$53 million) during the previous year.
In an earnings statement, Serko said sales growth had been “underpinned” by the expansion of its deal with Booking.com — room nights booked through this partnership increased by 31 per cent year-on-year to 4.3 million. This was fuelled by a 36 per cent rise in “active” customers to 301,000.
Serko added that its earnings were further boosted by NZ$16.1 million (US$9.5 million) in revenue from GetThere, which the company acquired from Sabre for US$12 million in early 2025.
The company’s “underlying” operating earnings rose from NZ$2.8 million (US$1.6 million) in the 2025 financial year to NZ$6.5 million (US$3.8 million) in 2026, while its net loss was reduced from NZ$22 million (US$12.8 million) to NZ$17.7 million (US$10.3 million) over the same period.
Darrin Grafton, Serko’s CEO and co-founder, said its financial performance demonstrated the “strength of our business and our ability to deliver on our strategy”.
“We are entering an exciting phase. Our new multi-agent AI solution, Serko.ai, is in closed beta in the US with positive early validation from travellers,” said Grafton.
He added that Serko was on track for an open beta launch of Serko.ai in the final quarter of 2026.
“Our foundation of proprietary data, domain expertise, and customer trust is what positions us to lead this shift and pursue the massive opportunity before us,” said Grafton.
The company said in its announcement that business travel demand “remains resilient despite ongoing geopolitical uncertainty and macroeconomic challenges”. Serko added that it had made a “strong start” to its current financial year with booking volumes “slightly ahead of our growth expectations”.
Tony O’Connor, managing director at travel procurement consultancy Butler Caroye, and a former stockbroker, said Serko looked “healthier than many emerging technology companies, but profitability remains fragile” in his commentary on Serko’s earnings report.
O’Connor also noted how Serko was “repositioning itself away from being simply a corporate online booking tool provider”. The company has been best known for its Zeno corporate booking platform, which is widely used in Australia and New Zealand.
“Serko’s historic Australasian online booking volumes increased only 1.3 per cent, suggesting the mature Zeno business is stable rather than expanding,” added O’Connor.