Virgin Atlantic has appointed Luke Goggin as vice president, global sales, a role which he will assume in August.
Goggin joins the company from rival carrier British Airways and will be responsible for the airline’s global sales performance, with direct accountability for all corporate and agency sales.
He will also work with joint venture partners Delta Air Lines, Air France and KLM, and will be tasked with “exploring new revenue growth opportunities” with SkyTeam and other partner airlines across the global portfolio.
Virgin Atlantic’s head of sales operations, Rachel Wilton, will act as interim vice president, global sales until August.
Commenting on his new role, Goggin said: "I have long admired Virgin Atlantic and I’m very much looking forward to taking on this pivotal role. I’m thrilled to be joining such a strong sales team, building on Virgin Atlantic's robust trade, corporate and industry body relationships to drive profitable growth."
Goggin has spent more than 11 years with British Airways, most recently as head of UK & Ireland sales and global accounts, where he was responsible for the carrier’s indirect revenue in the UK and Ireland, as well as global revenue for its largest corporate customers and travel management company partners. He held this responsibility across multiple global joint ventures in North Atlantic, Europe, Asia and the Middle East.
Virgin Atlantic chief commercial officer, Juha Jarvinen, added that Goggin will “play a critical part” in the company and will “bring a wealth of airline corporate sales experience and strong insights into the dynamics of airline account management, joint ventures and sales operations”.