BTN Europe presents an overview of business travel and MICE predictions for this year
Following last year’s redesign of the Buying Business Travel print edition, it’s time for a new digital era for BBT online, so the revamped website now has a fresh, updated look.
The new buyingbusinesstravel.com has more colour, bigger images and a streamlined, easy-to-read layout. New features include video, improved commenting and a fully responsive platform, so whether you’re on the go or in the office, the website offers an optimal experience.
It has also been designed to offer our readers easier navigation and a less cluttered view of content.
BBT continues to provide daily updates on the news that matters most to the business travel industry, from new airline routes and hotels to state-of-the-art technology and developments affecting TMCs and company travel and meetings buyers.
The website’s revamped home page has been designed to present information in a clearer way and make navigation easier, in keeping with the print magazine. Individual news and feature posts are now clearly labelled by category so readers can find topics of interest at a glance.
BBT’sTwitter feed is now displayed on every page so users can stay up to date on the latest social media conversations in the industry and breaking news.
Commenting on articles is more straightforward and secure with the integration of the Disqus platform, which allows users to see real-time discussions and reply to their fellow readers at the click of a button.
The site is also more responsive whether viewed on a desktop, via mobile or tablet.
BBT videoBBT Video offers in-depth, on-camera interviews with key players from across the industry. Following positive feedback on coverage of the Business Travel Show in February, a new series of longer interviews is scheduled to be launched soon.
Shortened versions of these videos will also be published across our social media channels, providing key take-aways from the interviews.
Readers can look forward to more in-depth features that will be bespoke to the magazine’s digital audience, from detailed analysis to expert commentary and professional tips for corporate travel and meetings buyers.
Digital editor Molly Dyson said: “This redesign has been a real passion project for me since I joined BBT in 2017. While the news content was performing extremely well, with reader numbers reaching new heights month after month, we felt it was time to enhance the look and feel of the website, and offer our readers even more.
“As with the print overhaul, we recognised corporate travel has evolved and will continue to do so at a fast pace, so we wanted to bring our digital offering in line with the industry.
“Moving forward, BBT will continue to deliver the news our readers need and want to see, but we’re excited to push forward with our new video concept, online-only features and other content that will grow and meet the needs of industry demand.”
As always, we welcome your feedback. Email digital editor Molly Dyson at [email protected]