The BTN Group has announced that the 2021 Business
Travel Show has been moved to 22-23 June and will feature hybrid virtual elements as it heads to its new home at
ExCeL London.
In addition to the date change, the 2021 edition of the Business Travel Show
will feature a new virtual experience that will be fully integrated into the live event. This will allow buyers who are unable to travel from around the world to
London to access the show’s content, speakers, suppliers and meetings
programme, according to the organiser.
Speaking about the move, the BTN Group's UK MD David
Chapple said: “The corporate travel sector has been one of the hardest hit by Covid-19. We are in no doubt the global travel industry will make a full recovery, starting with domestic and leisure travel, with international business travel growing in earnest from 2021. By moving Business Travel Show 2021 to June, we will be able to support the industry at a time when there will be greater certainty and confidence.
"Our mission has always been for Business Travel Show to be a truly international event, and that can be realised more easily through a hybrid offering. So, for 2021, engaging virtual content will be fully integrated across the entire event experience to benefit buyers attending the show and those unable to physically attend. This will allow more international travel buyers to attend and participate in the event's extensive education programme than ever before, and for our exhibitors, sponsors and speakers to reach a wider geographical spread of potential business partners."
BTN Group executive vice president Louis Magliaro added: “The
Business Travel Show will bring the industry together to realign the future of
corporate travel and meetings. For 36 years we have been providing buyers with
premium information, news, data, analysis and research to help them implement or
shape a managed travel and meetings programme. Now more than ever, we are
seeing continued demand for information and conversation around this new world
of managed corporate travel.”