Northstar Travel Group has announced it will relocate the
Business Travel Show to Excel London from 2021 to support the event’s growth.
The organiser said it was attracted by the venue’s accessibility
and flexibility of space, as well as its potential to attract more European
buyers thanks to its proximity to London City airport.
David Chapple, Northstar Travel Group UK managing director, commented:
“The move to Excel London will allow us to be more creative with our visitor
and exhibitor propositions. Larger, more flexible space and sponsorship options
will let our exhibitors realise their commercial visions and ambitions. It also
means we can redraw the floorplan to improve traffic flow, visitor navigation,
bring Travel Technology Europe onto the same level and introduce a larger
crossover, keynote theatre with a significantly increased capacity.
“We will also be able to deliver more visitor features,
immersive activations and a truly exciting experiential event that reflects the
growth and diversity across the European corporate travel industry.”
Excel London offers 100,000 sqm of pillar-free exhibition space,
as well as 40 purpose-built meeting rooms, the 600-person Platinum Suite and
the ICC. In addition, there are 24 food and drink options and 2,700 hotel rooms
within a five-minute walk of the venue. It is located near London City airport,
with transport links into the city centre within 15 minutes.
Chapple added: “Having everyone and everything in one place
means there will be more time for all of our attendees to network, hold
meaningful conversations, do business and enjoy improved ROI.”
Ian Senior, senior account manager at Excel London, said: “We
are delighted that the Business Travel Show and Travel Technology Europe is moving
to Excel London in 2021. We have a track record of working with organisers to
help events grow substantially, and we now look forward to working in close partnership
with Northstar Travel Group to do that with this show.
“We have the volume and flexibility of space, and the
first-class facilities and connections needed to fulfil the show’s ambitious
plans, while provide a first-class experience for exhibitors and visitors.”
The next edition of the Business Travel Show will take place
on 24-25 February 2021.
businesstravelshow.com