Car rental firm Sixt has unveiled a new rewards programme, called Sixt One, in Germany, Austria and Switzerland, with more European markets to follow.
The Germany-based company said Sixt One, which replaces Sixt's existing Advantage Circle loyalty programme, was introduced in the US in November before being launched in the three key European markets earlier this year. Sixt One’s rollout will be expanded to other countries in Europe this month.
Sixt One offers two types of points for every qualifying rental: status points and rental points, based on the qualifying spend. The former unlocks higher status tiers, while points can be used for redemption.
Upon sign-up, customers are assigned a tier. The Silver tier comes with up to an 8 per cent discount. The other tiers are Gold (2,000 status points), Platinum (4,000 status points) and Diamond (6,000 status points), which offer higher levels of rental points and discounts.
Advantage Circle members in locations where Sixt One has been introduced will keep their existing Gold, Platinum or Diamond status if they enrol within 12 months of the launch of Sixt One, and their account is active with at least one completed rental in the past 24 months, according to the company's website.
"In just the first few weeks, the programme recorded several hundred thousand registrations and exceeded expectations in terms of acceptance," said Sixt in a statement.
Alexander Sixt, co-CEO of Sixt, added: “For our customers, Sixt One means a significantly simpler and more convenient mobility experience: they benefit from faster vehicle pickup, exclusive benefits and a transparent digital status and points system that is fully integrated into the SIXT app.”
Sixt’s record 2025 revenue
The company also reported its 2025 financial earnings, which saw Sixt achieve a 9 per cent year-on-year increase in revenue to set a new annual record of nearly €4.3 billion on a currency-adjusted basis.
Earnings before taxes increased by 19.5 per cent to €400.5 million for the year, while consolidated net income was €285.8 million, up by more than 17 per cent year-on-year.
Each of the company's three regions reported revenue growth for the full year: Sixt’s home market of Germany was up 3 per cent compared with 2024 to €1.2 billion and revenue for the rest of Europe increased by 13 per cent to €1.7 billion. Meanwhile, Sixt’s US operation reported revenue of €1.4 billion, a 4 per cent rise year-on-year, or a 9 per cent increase when adjusted for currency exchange rates.
During 2025, Sixt increased its rental fleet by around 7 per cent compared with 2024 to 196,900 vehicles.
Sixt added that it expected to achieve another new record for revenue in 2026, as well as “further improved margin”. The company is forecasting revenue of between €4.45-€4.6 billion this year, despite “geopolitical uncertainties and moderate macroeconomic forecasts”.