Travel technology firm Travelport has signed a long-term distribution deal with United Airlines.
This will add to the availability of United’s inventory and prices, and provide access to ancillary products through the airline’s merchandising technology. This includes Travelport’s ‘Rich Content and Branding’.
Travelport claims Rich Content and Branding enables airlines to more effectively present the value proposition for their products through detailing their offers, including ancillary and upgrade services.
“United’s array of travel offerings continues to expand and evolve into dynamic products tailored to our customers,” said United’s senior VP of marketing Tom O’Toole.
“United is pleased this agreement enables us to offer the choices our customers value through additional shopping channels.”
United.com