Saudi Arabian carrier Saudia has enabled ‘Order’ capabilities using Amadeus’ Nevio platform, a move the airline said will lead to “more guest-centric operations”.
An order is a single record of everything a traveller has purchased for a trip, providing a ‘real-time’ and consolidated view of all services, which the carrier said will pave the way for “tailor-made pricing and fully digital servicing”.
The airline, which first announced plans to use the Amadeus Nevio platform in 2023 to offer “more personalised” products to customers, said the platform’s ‘smart bridging capabilities’ can translate traditional passenger name records (PNRs) from its existing Amadeus Altéa Passenger Service System into single order records in the new Nevio environment.
Arved von zur Muehlen, chief commercial officer at Saudia, said: “Moving to single Orders means we can gain a better understanding of our guests, [and] what they’ve purchased from us and our partners, across the entire journey. Orders are the foundation for a more connected travel experience.”
The move follows Nordic carrier Finnair’s launch in May of an ‘Offers and Orders’ platform, also in partnership with Amadeus.
Saudia and Amadeus said they are working together to ensure the airline “maximises the potential of the transformation to new retailing concepts and technology”.