Novotel has unveiled four design concepts for its hotels following
a global competition, moving away from the standardised approach the Accor mid-market brand has
championed since its launch in 1967.
As part of the competition, design teams were invited to
submit concepts that included a social hub that would appeal to locals as well
as guests and a modern but ageless design that incorporates high-quality, sustainable
materials.
The four winning design concepts are:
- RF Studio’s “adaptable, sustainable, easy to
renovate…homey [concept]”
- Metro’s modern concept (pictured) featuring “natural tones
and raw materials”
- Sundukovy Sisters’ concept which “blends
business with pleasure and mixes well-being among unique ‘co-living’ spaces”
- Hypothesis’ concept which reduces “not only
physical waste, but also wasted space and time”.
More than 20 Novotel hotels using the new design concepts
are under development, including the Novotel Vladivostok which opened in June and
new properties due to open in Moscow and St Petersburg in Russia, Liverpool and
Newcastle in the UK and two in the Ukraine.
Nadège Keryhuel, vice president, Novotel brand, said, “We
are excited to work with four outstanding design teams, who will help us
creatively transform our hotels through a set of distinct visions of modern,
premium hospitality. Our goal is to achieve a signature hotel experience,
without standardisation, from check-in to check-out – a major evolution for the
brand and a leading approach in the midscale segment."