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Global Hyatt Corporation has introduced a new ”24/7 lifestyle” brand in the US market, designed around the business traveller who likes to combine professional and leisure activities.
Having conducted a survey amongst 400 travellers in the US ” 90% of whom like to merge work with play ” the company believes it has spotted a new breed of customer. Business trends author Daniel Pink explained: ”Business people in general, and business travellers in particular, lead blended lives. Hyatt Place has identified a gap in the marketplace and developed a product that brings the two worlds together, that”s in sync with how people really work and live.”
Guests have access to free wi-fi access, an eight-foot Cozy Corner sofa-sleeper, an oversized desk and an ergonomic chair in their room. Other amenities include a 42-inch flat panel, high-definition TV, access to Hotel SportsNet, and the innovative Hyatt Plug Panel that allows guests to connect their laptop, MP3 player and other portable devices to the TV.
Features outside the rooms include an innovative welcoming area called the Gallery, with a self-registration kiosk, a caf” and bar, free wi-fi with access to a public computer and a TV den. Food can be ordered 24 hours a day via a touch screen menu in the Guest Kitchen or from the Gallery host.
Hyatt Place hotels are already up and running in Atlanta, Chicago, Phoenix, Cincinnati, San Antonio, Louisville and Nashville. The company plans to have 120 operational by the end of the year in Dallas, Phoenix, Tampa, Miami, Orland and Detroit, as well as other key business and leisure destinations in the US.