Serviced accommodation prices in leading European cities are forecast to rise in the coming months, according to the latest market report from specialist agency SilverDoor.
The company’s quarterly analysis forecasts that average daily rates (ADRs) in major EMEA destinations, such as London, Dublin and Paris, are set to see year-on-year increases of up to 11 per cent by the end of April.
Milan is predicted to see the highest rate rises of up to 49 per cent year-on-year, due to the city’s hosting of the Winter Olympics in February.
SilverDoor noted that the average length of stay for a one-bedroom apartment in the EMEA region was 42 nights in the quarter to 31 October, which was around four nights shorter than during the same period of 2024. Lead times for enquiries was also shorter this year at 39 days.
ADR for a one-bedroom apartment in London is expected to reach £191 by the end of January, which will rise to above £202 by the middle of June. Over the next year, SilverDoor expects ADR in the UK capital to increase by at least 8 per cent year-on-year.
The company added that the market for serviced accommodation in Paris has “corrected” following the 2024 Summer Olympics, with average prices falling by as much as 18 per cent since the games were held. ADR in Paris is expected to reach €162 by October 2026, which would be an 8 per cent rise year-on-year.
Rates in Dublin are also forecast to increase over the next year to reach €176 by next October – a 7 per cent year-on-year rise.
Serena Dines, SilverDoor’s senior vice president of pricing and revenue, said: “Germany has felt quieter than normal lately but a big new property pipeline for 2026 indicates the strength of the market and a bigger supply should be good news for rates in key cities like Dortmund and Munich.”
She noted that an increase in VAT rates in the Netherlands from 1 January was already “having an impact” on apartment prices in Amsterdam.
“It will be interesting to see how a higher tax burden for inbound travel into Amsterdam will influence ADR and demand trends going forward,” added Dines.
SilverDoor also highlights an increase in bookings for regional UK towns and cities, including Milton Keynes, Reading, Staines and Derby, which has been fuelled by sectors such as construction, engineering, infrastructure, manufacturing and civil service projects.