Leading sales and marketing representation company Alliance Hotels has announced its purchase of the UK operation of distribution company YourHotelWorldwide.
YourHotelsUK - the second largest division of YourHotelWorldwide currently represents 25 hotels in the UK throughout England, Scotland and Wales (see list on page 2/3). There are a further 100 member hotels in Germany, Hungary, The Netherlands, Norway and Sweden. Visit: www.yourhotelworldwide.com.
After months of negotiations, Alliance Hotels Managing Director, Roger Niemeyer and colleague Director, Glen Farmer are delighted to announce this significant development and are concentrating their efforts on putting the sales, marketing and PR team in place and co-ordinating familiarisation visits to the UK hotels.
Says Roger Niemeyer: Our development plans are two-fold, through our sales, marketing and PR efforts to provide a more dynamic source of business for the existing properties and to take the company forward and look to increasing the number of UK hotels in the portfolio.
Under the new ownership, the team servicing the business will be based at the London office of Alliance Hotels and comprises: Roger Niemeyer; Glen Farmer; Stephen Macdonald, Company Secretary; Honey Farmer, Hotel Liaison Manager; Joanne Rock, Accounts Manager; Jill Faulds, PR Director; Owen Easteal, Business Development Manager; and Vanessa Thomas, Director of Training, Development & Quality.