REZIDOR'S MID-MARKET hotel offering has been renamed Park Inn by Radisson, in a bid to boost growth for the brand.
The hotel group said a closer association between the upper end Radisson Blu product and Park Inn will encourage guests, and potential investors, to think of the mid-market hotel in a better light. The rebranding will be complete by the end of 2011. Rezidor has already completed a rebrand of its Radisson hotels, from Radisson SAS to either Radisson Blu or Radisson Royal.
Kurt Ritter, CEO of Rezidor, said: "This new name is in line with our decision to strongly focus on the development of our two core brands. Park Inn is a young brand that we only launched in early 2003 and have brought to over 140 hotels with over 26,000 rooms in operation and under development across EMEA."