HYATT'S FIRST ANDAZ lifestyle hotel in North America has opened in Los Angeles.
Launched in 2007 with the Andaz Liverpool Street in London, the brand was designed with "simplicity and locality in mind". It claims to offer "a flexible and personalised experience" beginning with the arrival process.
Departing from convention, guests are welcomed into the Andaz lounge, a "non-traditional multi-use social space", where they check-in with an Andaz Host, whose job it is to "facilitate the functions of the front office agent, concierge and bell attendant, as well as to share local insights and the cultural pulse of the neighbourhood".