Is personalisation a threat to managed travel, or a benefit that’s being delivered too slowly?
Travel technology firm Amadeus has come up with an example of how a personalised business trip might look:
Search and book
The online booking tool knows from the traveller’s profile that they are looking for a flight with extra legroom, an aisle seat, fast-track security access at the airport and extra cabin baggage, but no hold luggage. The profile also tells the system that a premium wifi connection is required at the hotel. All these details are included in a package that the traveller can just click to book.
Pre-trip
On the eve of their journey, the traveller receives an email offering them a taxi from the office to the airport.
Missed connections
The traveller’s initial flight is delayed so they are going to miss their connection. Another flight is automatically rebooked using Amadeus Personal Disruption Companion, with a new boarding pass sent to the traveller’s smartphone.
Check-in
After completing hotel check-in, the traveller is automatically sent details of recommended nearby restaurants through the agency’s app.
Post-trip
The traveller is asked by an automated email to rate the flight, hotel and restaurant, through clicking on some links within the message, and earns extra loyalty points by doing this.
Read the full feature on personalisation...