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Egencia will unveil a “new approach” to travel search at the GBTA convention in Los Angeles next week.
The company, which is the business travel arm of Expedia, claims the new ‘adaptive search’ option will help travellers find the right option quicker in the booking process, while ensuring compliance with corporate travel policy.
Egencia said that even with advances in travel technology, searching and booking a trip is still a “complex and long process”. It claims travellers can run up to 48 search queries before booking.
The ‘adaptive search’ technology helps travellers and buyers set a range of options that are tailored to their preferences and company policy, said Egencia.
Sophie Krishnan, vice president of global marketing and product at Egencia, said: “The booking process for business travel can be a real pain point as business travellers strive to combine demanding agendas, personal preferences and corporate requirements.
“Based on insights from our business travellers and extensive research with Expedia, our adaptive search technology should make the booking experience faster and more productive.”
It will initially be available for search on Egencia’s TripNavigator app, followed by the online booking and travel consultant tools.