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Festive Road has appointed Meredith Smith to lead its Americas region and strategic meetings management practice.
Smith joins the consultancy from Merck in the US, where she was executive director of supplier and business strategy for travel, meetings and payments. Prior to this, she held various procurement and marketing roles at Intel Corp and Expedia.
Caroline Strachan, managing partner at Festive Road, commented: “We are delighted to have attracted such a talented and respected individual as Meredith. Her knowledge and credibility at the top of the strategic meetings community brings additional strength to Festive Road as demand for our services grows in this vital region, across the travel and meetings space.”
Smith added: “Joining Festive Road allows me direct access to some of the best and innovative minds in the industry. I am delighted to be part of a thought leadership organisation that sees constant opportunity for our clients and has a singular drive to share and help others. I’m looking forward to using my global experience in travel, meetings and payments to bring more diverse services to Festive Road at a time when a fast-moving industry needs it most.”