Business travel platform myRiva has partnered with meetings and events agency Proske to offer full-service event management through its myMeetings solution.
MyMeetings already supports hotel sourcing and room blocks. The Proske partnership will give users "a seamless path to full-service event management for more complex programmes," according to the companies.
Corporate users can engage Proske directly through myMeetings, even if they do not use myRiva to manage their business travel, the companies said in a statement.
MyRiva, formerly Onriva, emerged from stealth mode in late 2021 as an omnichannel booking platform with direct-connect and New Distribution Capability content.
Proske, meanwhile, has headquarters in Munich and New York, with 10 offices across Europe, the US, Indonesia and South Africa.
MyRiva executive vice president and chief strategy officer Ben Parodi said myMeetings was built so companies could "match each event with the right level of service”. He said the partnership with Proske would allow users to manage "their largest and most ambitious programmes within the same platform they already use for everyday travel and meetings”.