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MICE industry and marketing expert John Kelly has been appointed to oversee marketing for BCD Meetings & Events’ EMEA operations as senior marketing manager.
BCD M&E recently acquired Grass Roots Meetings and Events and says Kelly will be responsible for driving awareness of its focus on strategic meeting management, life sciences, large-scale creative productions and product launches.
He will also be responsible for the communications and brand development of Fast Forward 15, an award-winning mentoring scheme conceived and delivered annually by BCD M&E vice president of EMEA Fay Sharpe.
Prior to BCD M&E, Kelly held several high-profile roles within the meetings and events industry.
Kelly commented: “For me, it was vitally important to join a company that is forward focused, has clear integrity in business processes and is dedicated on delivering service excellence for their clients. BCD M&E fit that bill perfectly and I am very excited to be joining them at such an exciting point in their history, there’s been some truly incredible client wins and I’m keen to support and drive more success through the marketing function.”
Fay Sharpe, VP of BCD M&E for EMEA and founder of Fast Forward 15, added: ‘It’s great to have John join us at this key time in our business growth. Our focus is to consolidate our messaging across the region with what we’re doing globally and to really shout about the amazing clients and mix of events we produce throughout the world.”