Strategic Meetings Summit London, 26 September,
September 29 2022, Kimpton Fitzroy London
Friday 30 September 2022, JW Marriott Grosvenor
UK travel management company Traveleads has rebranded as
Ventur following a business transformation to “elevate standards of service”
and deliver “a premium, tailored travel management experience”.
The Leeds-headquartered TMC, which was ranked 31st largest in the UK last year, provides services to businesses – particularly in
the oil and gas, financial services, retail and manufacturing sectors – as well
as groups and sports organisations.
Its clients include the England and Wales Cricket Board,
CarnaudMetalbox Engineering, British Swimming and ICR Integrity, and it is a
member of ABTA, the Advantage and Focus travel partnerships, and the Business
“It was really important for us to undertake research with
customers, to understand existing perceptions of the brand and the core drivers
of customer satisfaction,” said head of marketing at Ventur, Hayley
“From that, we understood that our customers appreciate that
partnering with us isn’t transactional – we don’t do things simply to get boxes
ticked. Our consultative approach, decades of travel expertise,
efficiency and accessibility were highly rated and the backbone of our
partnerships. We unpicked our values, proposition and what makes us stand out
in a sea of sameness; essentially we’ve created a new way to travel.”
The TMC says it is also investing in acquisitions and
technology to supports ambitious growth plans.
Ventur CEO, Paul Millington, said: “It’s been a tough time
for the travel industry as a whole, but we’re committed to showing up for our
colleagues and travel partners alike.
“We know investing in our technology will help
our team deliver even more powerful insight and the exceptional service our
partners value. As part of Ventur’s journey, we’ve committed to creating a
culture of success and are looking forward to taking our service further,
whether that’s through increased automation or enhanced insight which adds even
more value to their travel programmes.”