UK-based Good Travel Management has relaunched as Good Business Travel under a new umbrella brand, The Good Travel Collective. The move follows the company's acquisition and merger with CT Business Travel in October 2024.
The Good Travel Collective brings together multiple specialist divisions: Good Business Travel, the corporate travel management arm; GT Groups; GT Trade Missions; and leisure businesses Pettitts Travel and AG Cruises and Tours, which were acquired as part of the CT deal. The rebrand also sees the launch of a new events management division, Never Beige, led by Lesley-Anne Brandon as groups ad events director.
The John Good Group owns all divisions.
Kevin Harrison, director of The Good Travel Collective, said the rebrand will see Good Business Travel “place even greater emphasis” on social impact and ESG support for clients.
"In the future, we will go beyond the travel and business travel norms to help our clients in far more depth – from being able to support and manage their social impact programmes, whether that's for sustainability, volunteering, or charitable donations, all the way right through to our client service delivery," Harrison said.
The combined business employs 125 people and has a turnover of slightly more than £90 million, according to the company. In a statement, the company said it has ambitious plans to double in size over the next five years, through organic growth and via strategic acquisitions.
"We are not scared to talk about profit as it fuels our other two pillars of people and planet," Harrison said. "We already work in emerging markets through our wider tour operating and trade missions divisions, where we can support development in tourism and economic growth, whilst also harnessing the growth we are seeing in the groups, experiential and event management market."
CT Business Travel was ranked the 30th largest TMC in the UK in BTN Europe’s Leading TMCs 2025 report with annual sales of £44 million, while Good Business Travel (then GTM) placed 31st with annual sales of £41.2 million.