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September 2022, Virtual
September 29 2022, Virtual
Easyjet is trialling a new system to improve duty of care and reduce leakage from corporate travel accounts.
The low-cost carrier is working with several UK-based clients to test a service that would encourage travellers to book through their employer’s booking channels rather than directly on the Easyjet website.
Andrea Caulfield-Smith, head of corporate sales in northern Europe, told BBT: “We are working with corporates on a trial proof of concept looking at how we can help support them with corporate leakage.
“If they are coming to the Easyjet website, we want to help feed them to the tracking portal, which helps with duty of care.”
If an employee of an Easyjet corporate client books through the airline’s website, the airline will send an email to the passenger encouraging them to use the client’s managed channel instead of booking direct. The email will also include an embedded link to the managed booking portal.
“We are in the very early stages and it will take three to four months to go through the proof of concept process,” added Caulfield-Smith.
“This could be a way to change traveller behaviour by proactively sending an email to the traveller if they are travelling on business. We will have to see if it works.”