To those not entrenched in the business travel world every day many would think there is no traveller more frequent than the pop star on tour. Gaze over any tour poster and there are not only gigs night after night but often the order sees them travelling back and forth between cities, countries and time zones then back again.
Add other matters such as press engagements, rehearsals and social media commitments to the mix along with minimal sleep and time away from loved ones and it's easy to see why this can be a stressful and lonely time.
This week Australian rock band Tonight Alive announced they will no longer tour internationally to focus on their health. The band wrote on social media "Our touring schedule over the years has been demanding and truthfully the makeup of our entire reality. Reaching the end of a particularly turbulent year, we are seeing the need to address and prioritize our mental and physical health. So in the interest of personal well-being and professional longevity, Tonight Alive will be taking a hiatus from international touring."
Note that there are both professional and personal reasons behind the decision. Musicians are becoming more vocal about mental health and many want to tour less. In the corporate world specialists have been starting to pressure businesses to think about the effect of regular travel on their own stars — the frequent travellers who are just as valuable.
Sports star travel schedules can be equally as grueling. A few years ago, encouraged by his coach, Roger Federer took six months off and later told The New York Times he felt "refreshed and rejuvenated" when he returned, having spent more time at home. He went on to win the Australian Open and Wimbledon after, having lost the US Open and Wimbledon finals in 2015.
In contrast Andy Murray, whose former coach was against career breaks, continues to push ahead even despite having surgery on his hip in January. Murray was due to play at Wimbledon but later cancelled, and while he played some games in August he eventually quit the rest of the 2018 tennis season from September.
Each of these decisions are down to personal choice; does your work "ranking" mean more than being there for your mum's birthday or missing moments of your son's childhood?
But external forces - perhaps your coach, boss, status, schedule, even to an extent the travel policy — come into play too. Is there something you can do as a travel buyer to encourage some more thought to the balance?