When Virgin Atlantic's newest aircraft enter the fleet next year, passengers will be able to use their mobile phones on board.
The airline will install Panasonic Avionics technology, provided by Aeromobile, which will mean passengers can make phone calls and send text messages during their flight.
The technology will initially be installed on Virgin's ten new A330s, which are due to be delivered early next year, although the airline has not yet given an exact date.
The ability to use mobile phones onboard aircraft is something business travellers are increasingly looking for.
According to Yann Le Goff, strategic sourcing director at French company Sidel, and member of the steering committee of the Association of French Travel Managers, Ryanair has increased its popularity with business travellers by enabling mobiles to be used on board, as flights can be more productive.
The travel buyer was speaking at the Business Travel Market in London's Excel, in a session on whether flights can be sold as a commodity.