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Star Alliance Corporate Plus, the online incentive programme for corporate customers of airlines within Star Alliance, enjoyed a 10 per cent increase in 2007, with flown revenues rising from 2.2 billion euros to 2.4 billion euros.
The success has been partly attributed to the addition of Air China and Shanghai Airlines allowing corporate customers improved access to the booming China market. The Corporate Plus programme has also grown recently with the joining of Turkish Airlines on April 1, and will be further enhanced with the imminent joining of EgyptAir.
Star Alliance has more corporate accounts than the othger two airline alliance ” OneWorld and SkyTeam.
”The fact that we have again achieved a further increase in revenues through Star Alliance Corporate Plus, pegged against a background of a more volatile global economy, clearly speaks about the high degree of market acceptance of this product,” said Christopher Korenke, Vice President, Commercial at Star Alliance.
The Star Alliance network was established in 1997 with the Coporate Plus programme following in 2000. The members of Star Alliance are Air Canada, Air China, Air New Zealand, ANA, Asiana Airlines, Austrian, bmi, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shanghai Airlines, Singapore Airlines, South African Airways, Spanair, SWISS, TAP Portugal, Turkish Airlines, THAI, United and US Airways. Air India and Egyptair have been accepted as future members.
Regional member carriers are Adria Airways (Slovenia), Blue1 (Finland) and Croatia Airlines. Overall, the Star Alliance network offers nearly 18,000 daily flights to 965 destinations in 162 countries.