New software which helps airline generate revenue by providing an ”individualised customer approach” has been launched today by Sabre Holdings.
The SabreSonic Customer Sales and Service software claims to function in all airline distribution channels as well as providing an individual approach to customers.
Sabre said the feature set a ”new industry standard for airline reservation systems.”
The IT company said some components of SabreSonic, like a pay-for-seats facility, had already been rolled out.
Others would follow in the coming months.
Tom Klein, group president of Sabre Airline Solutions and Sabre Travel Network, said CSS would give airlines ”real choices in systems that fully leverages technology and creates business value while being flexible enough to drive revenue generation once adopted.”