Flybe has announced details of its new frequent flyer programme (FFP) that sees all travellers in both classes now eligible for membership benefits.
Passengers joining the Rewards4all scheme will be able to exchange points for either free flights or one year”s executive lounge access in what the carrier claims is a low cost industry first, although bmibaby might beg to differ.
Rewards4all replaces Flybe”s previous Economy Plus FFP and the carrier is keen to emphasise that it now offers a full package for business and leisure travellers, with even tickets at ”19.99 ($41) qualifying for the scheme.
Economy Plus still remains as a business class, offering dedicated check-in, free seat assignment, lounge access, ticket flexibility and the FFP. Calculations are based on economy one way earning one point and return two points, while Economy Plus single earns two points and return four points.
A free return flight requires 16 points, while 20 points are needed to qualify for one year”s free lounge access. Passengers can earn points regardless of how they book ” through travel agents, corporate bookers, call centres or online.
”We currently carry the highest percentage of business travellers in the low cost sector and Rewards4all will help develop and maintain these relationships,” said Flybe chief commercial officer, Mike Rutter.
The news comes at a time when low fare airlines are targeting business as well as leisure travellers. Bmibaby recently gave its customers the chance to join the bmi diamond club FFP with points redeemable against bmi services as well as those in the Star Alliance, while easyJet has a raft of options including ticket flexibility and business-friendly flight times.