City Inn has reinvented itself as Mint Hotel, ahead of opening two new properties.
The rebrand is a bid to correct what the hotel group’s founders call a “misperception” of the brand.
Sandy Orr, executive chairman and co-founder of Mint Hotel said: “Our business was created from scratch, it was designed to be a forward-looking, innovative city centre hotel brand.
“Now, with the opening of two new world-class hotels in the most exceptional locations in the City of London and Amsterdam we recognised it was time to give our company the branding it deserved.”
A second London property is due to open on December 20, near the Tower of London, with 583 rooms.
Mint Hotels will also launch outside the UK, with a new 553-room hotel in Amsterdam due to open in Spring 2011.
City Inns in Bristol, Glasgow, Birmingham, London, Manchester and Leeds were rebranded as Mint Hotels over the weekend.
www.minthotel.com