Cathay Pacific will start the roll-out of a brand new business class seat from next Spring, after having only recently completed the refit of its longhaul fleet for economy, business and first.
The new product was unveiled to media and some 3,000 frequent fliers at a glitzy product presentation in Hong Kong today (December 7), attended by ABTN’s sister publication Business Traveller Asia Pacific.
The airline stayed silent on the subject of a widely-anticipated premium economy seating, however.
John Slosar, CX chief operating officer, said: “The focus is on the new business class. We can talk about that (premium economy) in due course.”
Cathay Pacific executives believe the new seats will raise the bar on business class products, providing "a sense of openness and personal space…and will have the longest and widest fully flat-bed available."
According to Alex McGowan, CX head of products, the product is the result of talking to “thousands of Cathay Pacific’s most frequent customers”.
It will be installed on the airline’s 20 Airbus A330-300s and 30 Boeing 777-300ERs, which operate on long-haul routes.
The first aircraft to feature the new seat will be an A330-300, which will be deployed on some flights to Sydney in March 2011.
www.cathaypacific.com