Bmi is to offer its frequent flyer programme members the ability to earn destinations miles while shopping online.
The carrier has partnered with Points International, owner and operator of reward-management portal, Points.com, allowing diamond club members access to online shopping, featuring Marks & Spencer, Tesco, Dixons and Apple, among others.
”Our success at providing products and services to our customers has been recognised around the world and with Points.com, we can further expand our member offering,” said bmi head of loyalty and partnerships, Juliet Hutchin.
At Points.com, customers can swap, earn, buy, gift, share and redeem miles and points from more than 25 leading reward programmes.
”Loyalty programmes realise the important value of all of our products and services,” said Points International CEO, Rob MacLean.
”Together, we can provide more ways to engage members and allow them to reach goals and destinations, faster.”